The Ancient Mexicans Féiniúlacht Taispeántais le Eduardo Guizar Vukovich

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Oidhreachta Cultúrtha é an dearadh The Ancient Mexicans Féiniúlacht Taispeántais le Eduardo Guizar Vukovich.

AirgeadOidhreacht Chultúrtha· 2024

The Ancient Mexicans Féiniúlacht Taispeántais

le Eduardo Guizar Vukovich

Cliant: Universidad de Monterrey

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Oidhreacht Chultúrtha

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #158345

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le The Ancient Mexicans Féiniúlacht Taispeántais

Is féiniúlacht ghrafach é The Ancient Mexicans do bhuantaispeántas ar chultúir Mheicsiceacha réamh-Hispéineacha ag Músaem an Oirthuaiscirt i Monterrey, Meicsiceo. Tá an fhéiniúlacht bunaithe ar choincheap na réaltbhuíonta. Cuireadh greille pointí thar íomhánna de phíosaí roghnaithe an taispeántais, agus baineadh úsáid as cearnóga agus a n-athruithe chun picteagraim a chruthú do gach cultúr agus téama. Déantar na picteagraim a fhrithchaitheamh agus a athdhéanamh chun patrúin a chruthú a fheidhmíonn mar mhodúil agus a oiriúnaíonn do gach feidhmchlár. Tacaíonn dearadh faisnéise laistigh den taispeántas le heispéireas an chuairteora.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh The Ancient Mexicans Féiniúlacht Taispeántais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Ancient Mexicans Féiniúlacht Taispeántais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh The Ancient Mexicans Féiniúlacht Taispeántais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Toisí & Pacáistiú: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Clibeanna: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Teicneolaíocht Táirgthe: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Dúshlán Deartha: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Taighde: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspioráid: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Fad an Tionscadail: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Sreabhadh Oibríochta: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Baill Foirne: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez