De Muros a Marcas Cúrsa Roghnach, Leabhar Ealaíne by Paul Joshua Martinez Calderon

De Muros a Marcas Cúrsa Roghnach, Leabhar Ealaíne by Paul Joshua Martinez Calderon is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Oideachais Competition Category.

Cré-umhaOideachas· 2025

De Muros a Marcas Cúrsa Roghnach, Leabhar Ealaíne

by Paul Joshua Martinez Calderon

Duais Cré-umha A' Design Award Winner in Oideachas Category

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The Design

About De Muros a Marcas Cúrsa Roghnach, Leabhar Ealaíne

Is cúrsa ollscoile roghnach agus leabhar ealaíne é De Muros a Marcas a cruthaíodh chun mic léinn ealaíne agus dearaidh a mhúineadh faoi ealaín na sráide agus a tionchar ar dhearadh comhaimseartha. Forbraíodh an siollabas le ionchur ó ghairmithe dearaidh agus cuimsíonn sé léargais stairiúla agus chomhaimseartha, tionscadail phraiticiúla agus tionscadal deiridh thar chúig rang déag seachtainiúla. Tá an leabhar ealaíne 32 cm ar 28 cm agus cuireann sé léaráidí a rinneadh de láimh le marcóirí bunaithe ar alcól agus péintí aicrileach le chéile le léaráidí digiteacha. Tacaíonn sleamhnáin agus teimpléid A4 inphriontáilte le gach seisiún ranga.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh De Muros a Marcas Cúrsa Roghnach, Leabhar Ealaíne Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh De Muros a Marcas Cúrsa Roghnach, Leabhar Ealaíne ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh De Muros a Marcas Cúrsa Roghnach, Leabhar Ealaíne riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimensions & Packaging: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Tags: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Production Technology: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Design Challenge: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Research: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiration: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Project Duration: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Operation Flow: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.