Miniso Land Miondíol by Xiang Li is a highly esteemed winner of the very prestigious 2025 Duais Óir A' Design Award in Dearadh Interiúir Competition Category.

ÓrInteriúr· 2025

Miniso Land Miondíol

by Xiang Li

Duais Óir A' Design Award Winner in Interiúr Category

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Verified Award Winner

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Colors

The Design

About Miniso Land Miondíol

Laistigh de spás trí stór Miniso Land, tá sé phríomhlimistéar agus breis is seachtó cineál táirge comhbhrandáilte ó shaolta éagsúla IP. Baintear comhleá amach idir éagsúlacht catagóire agus éifeachtúlacht úsáide spáis trí chríocha stáideacha éagsúla a bhunú, ag seachaint an leadráin a d'fhéadfadh a bheith i dtaithí thraidisiúnta athráiteach siopadóireachta. Ón limistéar bosca dall atá cosúil le bheith i mborróga bándearga, an limistéar cuimsitheach le héifeacht amhairc montáiste, an limistéar peataí agus an limistéar cumhrachta le céadfaí éagsúla den nádúr, go dtí an limistéar plúis a mhothaíonn cosúil le dul isteach i saol finscéil.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Miniso Land Miondíol Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Miniso Land Miondíol ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Miniso Land Miondíol mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

Read the Press Release