Alma Ardán Oiliúna Oiriúnaitheach by Mina Maazi

Alma Ardán Oiliúna Oiriúnaitheach by Mina Maazi is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Oideachais Competition Category.

Cré-umhaOideachas· 2025

Alma Ardán Oiliúna Oiriúnaitheach

by Mina Maazi

Client: Birmingham City University

Duais Cré-umha A' Design Award Winner in Oideachas Category

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Verified Award Winner

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The Design

About Alma Ardán Oiliúna Oiriúnaitheach

Is cúntóir bainistíochta foghlama é Alma atá arna chumhachtú ag AI a fheabhsaíonn oiliúint chorparáideach agus glacadh digiteach. Pearsannaíonn sé foghlaim trí stíleanna aonair a aithint agus sceidil oiliúna a optamú. Murab ionann agus modhanna traidisiúnta, comhtháthaíonn Alma meantóireacht phiaraí, léargais thiomáinte ag AI, agus sceidealú oiriúnach, ag cinntiú eispéireas ionduchtaithe gan uaim agus éifeachtach. Trí chostais oiliúna a laghdú agus rannpháirtíocht a chothú, cuidíonn Alma le heagraíochtaí forbairt scileanna a bhrostú agus ullamhacht na lucht oibre a fheabhsú.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Alma Ardán Oiliúna Oiriúnaitheach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Alma Ardán Oiliúna Oiriúnaitheach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Alma Ardán Oiliúna Oiriúnaitheach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alma is an AI-powered learning assistant that personalizes corporate training by identifying learning styles and optimizing scheduling. Unlike traditional platforms, it integrates peer-to-peer learning, mentorship, and smart scheduling to reduce onboarding costs. AI-driven insights help users access relevant content, connect with peers, and enhance digital adoption while ensuring a seamless, human-centered learning experience.
Dimensions & Packaging: Alma is a cloud-based AI-driven learning platform designed for adaptive training. It integrates with Google Calendar and Outlook APIs for smart scheduling. The platform was prototyped in Figma and refined through iterative user testing. It supports responsive design, ensuring accessibility across desktop and mobile devices. End-to-end encryption safeguards user data, while scalable architecture allows seamless company-wide deployment.
Tags: Adaptive Learning, AI Assistant, Digital Literacy, Peer-to-Peer Learning, Mentorship Platform, E-Learning, Smart Scheduling, User-Centered Design, Personalized Education, Cloud-Based Platform
Production Technology: Alma was developed using AI-driven learning models and machine learning algorithms to personalize training experiences. It integrates with digital calendars for adaptive scheduling and suggests peer interactions based on shared learning topics. The Design Thinking and User-Centered Design methodologies guided the UX process. Figma was used for prototyping, while continuous user testing and feedback loops refined the system for optimal usability.
Design Challenge: The biggest challenge was integrating AI-driven adaptive learning while maintaining a human-centered approach. Developing accurate learning style detection algorithms required extensive research. We conducted both qualitative and quantitative research, including user interviews, surveys, and usability testing, to ensure an effective and engaging user experience. Additionally, overcoming resistance to digital adoption was critical. Inspired by Google and Amazon, we leveraged Peer-to-Peer Learning and Adaptive Scheduling to create a validated, user-centric platform that fosters digital readiness.
Research: This research employed User-Centered Design and Design Thinking methodologies to enhance digital literacy and onboarding. Surveys and user interviews were conducted with employees struggling with traditional training. Insights from Google and Amazon case studies highlighted Peer-to-Peer Learning and Adaptive Scheduling as key solutions. Findings shaped Alma, making onboarding more efficient, cost-effective, and engaging in corporate environments.
Inspiration: Alma was inspired by the need to improve digital adoption and corporate learning. Research showed that traditional training lacks engagement and human interaction, slowing digital readiness. By integrating peer-to-peer learning, mentorship, and adaptive AI-driven scheduling, Alma creates a seamless and practical learning experience, making onboarding more effective and reducing resistance to change.
Project Duration: The project began in October 2023 in Birmingham, UK, as part of the MA Design Management program at Birmingham City University. It was completed in November 2023 and received the Best Idea Award at the People-Led Digitalisation event, organized in collaboration with the University of Bath. The project was developed through extensive research and user-centered design methodologies to enhance corporate learning experiences.
Operation Flow: Alma streamlines learning by analyzing individual learning styles and suggesting tailored courses, mentors, and training paths. It seamlessly syncs with calendars, offering AI-powered scheduling for optimal learning sessions. Users can book mentors, track progress, and receive automated reminders. Alma fosters peer-to-peer learning, recommending colleagues with similar interests, ensuring an engaging, efficient, and interactive learning experience.
Patents: Copyrights belong to Mina Maazi, 2025.
Team Members: Mina Maazi
Image Credits: Image #1: Designer Mina Maazi, ALMA UI Design, 2024.
Image #2: Designer Mina Maazi, Learning Style Detection Flow, 2024.
Image #3: Designer Mina Maazi, Adaptive Scheduling Interaction, 2024.
Video Credits: Designer Mina Maazi, ALMA User Flow Prototype, 2024.
Image #4: Illustrator John Doe, Icons from Freepik, 2024.