Hocking Hills Dearadh Gréasáin by Cansu Dagbagli Ferreira

Hocking Hills Dearadh Gréasáin by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Comhéadain Competition Category.

Cré-umhaComhéadan· 2025

Hocking Hills Dearadh Gréasáin

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Duais Cré-umha A' Design Award Winner in Comhéadan Category

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Verified Award Winner

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Colors

The Design

About Hocking Hills Dearadh Gréasáin

Tugann an t-athdearadh ar Hockinghills.com isteach ardán áirithinte comhaimseartha sruthlínithe le haghaidh fanachtaí nádúrtha agus gníomhaíochtaí lasmuigh. Ag tabhairt tosaíochta do shoiléireacht agus inúsáidteacht, tá cur chuige íosmhéadach ag an dearadh nuashonraithe a chuireann béim ar áilleacht nádúrtha Hocking Hills. Cuireann comhéadan úsáideora mínscothaithe, nascleanúint optamaithe, agus tacar de níos mó ná 100 deilbhín saincheaptha feabhas ar inrochtaineacht agus feidhmiúlacht. Is éard atá mar thoradh air taithí dhigiteach chomhtháite agus tharraingteach a shimpliíonn pleanáil turais agus a fhanann dílis do thiomantas an bhranda don nádúr, don phobal, agus do thaiscéalaíocht gan uaim.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hocking Hills Dearadh Gréasáin Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hocking Hills Dearadh Gréasáin ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hocking Hills Dearadh Gréasáin riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.