Serasa Digital Aip Soghluaiste le Rodolpho Henrique

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Soghluaiste é an dearadh Serasa Digital Aip Soghluaiste le Rodolpho Henrique.

IarannSoghluaiste· 2025

Serasa Digital Aip Soghluaiste

le Rodolpho Henrique

Cliant: Serasa

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Soghluaiste

16,660

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #169575

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Serasa Digital Aip Soghluaiste

Is gníomhaireacht tuairisceoireachta creidmheasa í Serasa a bhailíonn agus a chuireann le chéile sonraí scór creidmheasa do níos mó ná billiún duine. Bhí sé mar aidhm ag an tionscadal seo an t-ardán B2B atá ann cheana a athchóiriú le díriú láidir ar riachtanais úsáideoirí. Ó thaobh an táirge de, ba é an cuspóir fiosrúcháin tacaíochta do chustaiméirí a íoslaghdú agus an ráta tiontaithe a mhéadú ag an am céanna. Ba é an phríomhdhúshlán an t-ardán B2B a athshamhlú le dearcadh atá dírithe ar an úsáideoir i dtionscal nach bhfuil muinín sna seirbhísí creidmheasa fós bunaithe go forleathan ann.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Serasa Digital Aip Soghluaiste Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Serasa Digital Aip Soghluaiste ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Serasa Digital Aip Soghluaiste as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Toisí & Pacáistiú: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Clibeanna: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Teicneolaíocht Táirgthe: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Dúshlán Deartha: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Taighde: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspioráid: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Fad an Tionscadail: The projects started in January 2023 and finished in December 2023
Sreabhadh Oibríochta: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Baill Foirne: Rodolpho Henrique
Creidiúintí Íomhá: Rodolpho Henrique