Plastic Heart Suiteáil Ealaíne Meán LED by SuKang You

Plastic Heart Suiteáil Ealaíne Meán LED by SuKang You is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Suiteálacha Digiteacha Competition Category.

Cré-umhaSuiteálacha Digiteacha· 2025

Plastic Heart Suiteáil Ealaíne Meán LED

by SuKang You

Client: SuKang You (Hongik University)

Duais Cré-umha A' Design Award Winner in Suiteálacha Digiteacha Category

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Verified Award Winner

Verify Award Status for #169578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plastic Heart Suiteáil Ealaíne Meán LED

Is suiteáil phoiblí ealaíne meán LED í Plastic Heart a léiríonn go samhalta an ghéarchéim chomhshaoil de bharr dramhaíl phlaisteach. Glacann an saothar ealaíne cruth croí atá tógtha as smionagar plaisteach ildaite, ag preabadh de rithim shocair amhail is dá mba orgán beo é. Baineadh úsáid as intleacht shaorga ghineadóireach agus teicneolaíocht réimse radaíochta néaracha chun na híomhánna tríthoiseacha a chruthú, agus rinneadh iad a fheabhsú le comhshuíomh digiteach agus iarphróiseáil gluaisne. Tá an físeán ullmhaithe i gceithre fhormáid déag scáileáin le haghaidh taispeántas poiblí ar mhórscála. D'fhéadfadh an croí a bheith ag baint le duine, le hainmhí, nó leis an phláinéad féin.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Plastic Heart Suiteáil Ealaíne Meán LED Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Plastic Heart Suiteáil Ealaíne Meán LED ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Plastic Heart Suiteáil Ealaíne Meán LED riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Dimensions & Packaging: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Tags: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Production Technology: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Design Challenge: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Research: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Inspiration: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Project Duration: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Operation Flow: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Image Credits: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.