Mazuque Comfort Beochan 3T by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dearadh Scannán Competition Category.
AirgeadScannán· 2025
Mazuque Comfort Beochan 3T
Client: Morgan Studio
Duais Airgid A' Design Award Winner in Scannán Category
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The Design
About Mazuque Comfort Beochan 3T
Rinneadh an tionscadal chun gach gné den táirge a thaispeáint ar bhealach cruthaitheach, ar bhealach faisnéiseach ach gan a bheith leadránach. Ba é an chuspóir a thaispeáint chomh compordach is atá an táirge. Iompraíonn ealaín atá spreagtha ag péintéireachtaí agus saothair chlasaiceacha nasc domhain leis an sprioclucht. Is geáitse ómóis don traidisiún é inspioráid a ghlacadh ó mhórshaothair phéintéireachta, agus ag an am céanna nuálaíocht á lorg.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Mazuque Comfort Beochan 3T Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mazuque Comfort Beochan 3T ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Mazuque Comfort Beochan 3T a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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