Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Scannán é an dearadh Thorn Metamorphosis Beochan Táirge le Qzens Furniture Art Design.
AirgeadScannán· 2025
Thorn Metamorphosis Beochan Táirge
Cliant: QZENS Furniture - Art - Design
Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Scannán
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #170360An Dearadh
Maidir le Thorn Metamorphosis Beochan Táirge
Claochlaíonn Thorn Lighting foirm is géire an dúlra, an dealg, go réad deartha nua-aimseartha a léiríonn an chothromaíocht idir crua agus bog, solas agus scáth. Spreagtha ag meiteamorfóis an dúlra, siombalaíonn an soilsiú seo neart, athléimneacht agus fás spioradálta trí chruatan. Cumasann an dearadh ciumhaiseanna amh, orgánacha le línte tionsclaíocha, ag léiriú na háilleachta agus an dóchais a fhaightear i ndúshláin. Cruthaíodh eispéireas cineamatach ag úsáid Houdini, Redshift, agus teicnící insamhaltaithe ardleibhéil chun an claochlú seo a léiriú go físiúil, ag cumasc spiorad fiáin an dúlra le haeistéitic nua-aimseartha.
An Aitheantas
Maidir leis an Duais Airgid A' Design Award
Bhuaigh an dearadh Thorn Metamorphosis Beochan Táirge Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Thorn Metamorphosis Beochan Táirge ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Thorn Metamorphosis Beochan Táirge a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Toisí & Pacáistiú
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Clibeanna
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Teicneolaíocht Táirgthe
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Dúshlán Deartha
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Taighde
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspioráid
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Fad an Tionscadail
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Sreabhadh Oibríochta
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Baill Foirne
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - Creidiúintí Íomhá
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
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