House of Smaragd Bosca Aidbhinte by Rilind Hoxha and Haris Murich

House of Smaragd Bosca Aidbhinte by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Earraí Bronntanais Competition Category.

Cré-umhaEarraí Bronntanais· 2025

House of Smaragd Bosca Aidbhinte

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

Duais Cré-umha A' Design Award Winner in Earraí Bronntanais Category

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Colors

The Design

About House of Smaragd Bosca Aidbhinte

Is bosca comhairimh struchtúrtha é Féilire Aidbhinte House of Smaragd atá déanta as páipéar éiceolaíoch agus ábhair inbhuanaithe, deartha le haghaidh athúsáide. Tá ceithre phíosa seodra ann atá pacáistithe go haonair, gach ceann acu daingnithe i rannóga ar leith. Tá an pacáistiú in-athchúrsáilte agus in-athúsáidte, rud a laghdaíonn an tionchar comhshaoil. Ceadaíonn dearadh an bhosca rochtain rialaithe ar gach rannóg, rud a chothaíonn gné na hiontas agus na míreanna á gcosaint.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh House of Smaragd Bosca Aidbhinte Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh House of Smaragd Bosca Aidbhinte ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh House of Smaragd Bosca Aidbhinte riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov