Si Shengsheng Foireann Bronntanais Maighnéad by Peng Gao, Mian Wu and Yixuan Wu

Si Shengsheng Foireann Bronntanais Maighnéad by Peng Gao, Mian Wu and Yixuan Wu is a highly esteemed winner of the very prestigious 2026 Duais Iarainn A' Design Award in Dearadh Earraí Bronntanais Competition Category.

IarannEarraí Bronntanais· 2026

Si Shengsheng Foireann Bronntanais Maighnéad

by Peng Gao, Mian Wu and Yixuan Wu

Client: The China Media Group Spring Festival Gala

Duais Iarainn A' Design Award Winner in Earraí Bronntanais Category

4,207
Verified Award Winner
Verify Award Status for #174634

View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Shengsheng Foireann Bronntanais Maighnéad

Is foireann bronntanais maighnéad é Si Shengsheng a cruthaíodh d'Fhéile an Earraigh sa tSín agus do Bhliain na Nathrach. Tá ceithre ghreamán cuisneora sa bhfoireann, agus tá beannacht ar leith ag gabháil le gach greamán, amhail sonas, saibhreas agus aoibhneas an bhia mhaith. I gcultúr na Síne, seasann an nathair don athnuachan agus don leanúnachas trína timthriallta nádúrtha geimhriúcháin agus caite craicinn. Cumascann an dearadh an nathair leis an ruyi, suaitheantas traidisiúnta an dea-áidh, rud a dhéanann sonóg chairdiúil de chréatúr a mbíodh eagla ar dhaoine roimhe. Is féidir na greamáin a chur ar aon dromchla maighnéadach agus iad a shocrú go saor.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Si Shengsheng Foireann Bronntanais Maighnéad Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Si Shengsheng Foireann Bronntanais Maighnéad ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Si Shengsheng Foireann Bronntanais Maighnéad as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimensions & Packaging: 250*250*30
Tags: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Production Technology: CNC,Stamping manufacturing, Epoxy resin coating
Design Challenge: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Research: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiration: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Project Duration: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Operation Flow: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Team Members: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Image Credits: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025