Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Imeachtaí é an dearadh Connect To Turkiye Aegean Part Imeacht Cultúrtha le Turkish Airlines.
IarannImeacht· 2026
Connect To Turkiye Aegean Part Imeacht Cultúrtha
Cliant: Turkish Airlines
Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Imeacht
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #175016An Dearadh
Maidir le Connect To Turkiye Aegean Part Imeacht Cultúrtha
Is imeacht cultúrtha il-chathrach é Connect To Turkiye Aegean Part atá deartha mar insint ghluaisteach seachas mar imeacht seasta in aon ionad amháin. Treoraítear aíonna trí roinnt cathracha, agus tairgeann gach cathair a téama féin agus a heispéireas céadfach féin. Tarlaíonn an idirghníomhaíocht trí spás, scéal agus suíomh in ionad scáileáin. Ag láithreán seandálaíochta Ephesus, tógadh gach suiteáil ar ardáin mhodúlacha ardaithe, ionas nár theagmhaigh aon ghreamacháin, ancaire ná trealamh trom leis an talamh ársa. Cuirtear caomhnú oidhreachta agus barántúlacht áitiúil chun tosaigh ar sheó mór agus ar scála.
An Aitheantas
Maidir leis an Duais Iarainn A' Design Award
Bhuaigh an dearadh Connect To Turkiye Aegean Part Imeacht Cultúrtha Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Connect To Turkiye Aegean Part Imeacht Cultúrtha ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Connect To Turkiye Aegean Part Imeacht Cultúrtha as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- Clibeanna
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- Teicneolaíocht Táirgthe
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - Dúshlán Deartha
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- Taighde
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- Inspioráid
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- Fad an Tionscadail
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- Sreabhadh Oibríochta
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- Creidiúintí Íomhá
- All visual and media credits: Turkish Airlines
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