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Iconic Designs Sraith Teilifíse by Olivier Felix Isselin and Maxime Golay

Iconic Designs Sraith Teilifíse by Olivier Felix Isselin and Maxime Golay is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Scannán Competition Category.


Cré-umhaScannán· 2026

Iconic Designs Sraith Teilifíse

by Olivier Felix Isselin and Maxime Golay

Client: MGOFI Production

Duais Cré-umha A' Design Award Winner in Scannán Category

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Verified Award Winner

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The Design

About Iconic Designs Sraith Teilifíse

Sraith teilifíse i bhformáid ghairid is ea Iconic Designs atá dírithe ar anailís na foirme. Díríonn gach eipeasóid ar aon réad siombalach amháin, ag scrúdú a bhunús, a struchtúr, agus a thionchar ar an saol laethúil. Trí chur chuige cineamatach rialaithe agus stáitsiú íostach, nochtann an tsraith an dearadh mar dhisciplín cruinnis. Trí chomhthéacs stairiúil a chur in iúl le léamh foirmiúil, athraíonn sé an braistint go tuiscint, rud a fhágann an dearadh inrochtana gan simpliú. Aonraíonn gach seicheamh línte, comhréireanna, agus feidhmeanna riachtanacha, ag tairiscint léamh soiléir ar an réad.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Iconic Designs Sraith Teilifíse Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Iconic Designs Sraith Teilifíse ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Iconic Designs Sraith Teilifíse riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
Dimensions & Packaging
Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
Tags
Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
Production Technology
Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
Design Challenge
The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
Research
This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
Inspiration
The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
Project Duration
The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
Operation Flow
Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
Patents
Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
Team Members
Olivier Felix Isselin
Maxime Golay
Image Credits
Olivier Felix Isselin
Maxime Golay

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