Digital Fashion Príomhfheidhm: Taispeántas Faisin Digiteach le Fabrix World

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Imeachtaí é an dearadh Digital Fashion Príomhfheidhm: Taispeántas Faisin Digiteach le Fabrix World.

AirgeadImeacht· 2026

Digital Fashion Príomhfheidhm: Taispeántas Faisin Digiteach

le Fabrix World

Cliant: FabriX

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Imeacht

21,480

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #181845

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Digital Fashion Príomhfheidhm: Taispeántas Faisin Digiteach

Téacs an Leabhair: Chuir an tsuiteáil ag ComplexCon Hong Cong 2025 timpeallacht mhiondíola i láthair a struchtúraíodh trí chóras físeach-digiteach a chomhcheanglaíonn dearadh spásúil agus comhéadain idirghníomhacha. Chruthaigh boscaí AR le tomhas fíorúil, taispeáintí leabaithe agus comhéadan réamhordaithe móibíleach seicheamh leanúnach a léiríonn 'féach anois, triail anois, ordaigh anois'. Threoraigh dromchlaí frithchaiteacha cuartha agus oscailtí ilthreoracha an chúrsaíocht, agus chuir gabháil sonraí comhtháite ar chumas aiseolas fíor-ama le haghaidh táirgeadh bunaithe ar éileamh, rud a léiríonn cur chuige hibrideach i leith timpeallachtaí miondíola faisin comhaimseartha.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Digital Fashion Príomhfheidhm: Taispeántas Faisin Digiteach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Digital Fashion Príomhfheidhm: Taispeántas Faisin Digiteach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Digital Fashion Príomhfheidhm: Taispeántas Faisin Digiteach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Toisí & Pacáistiú: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Clibeanna: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Teicneolaíocht Táirgthe: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Dúshlán Deartha: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Taighde: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Inspioráid: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Fad an Tionscadail: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Sreabhadh Oibríochta: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Paitinní: Copyrights belong to FabriX World, 2025
Baill Foirne: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress