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Qwerty Feidhm Phríomha: Leaba Tolg by Andrea Cingoli

Qwerty Feidhm Phríomha: Leaba Tolg by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Duais Airgid A' Design Award in Dearadh Troscáin Competition Category.


AirgeadTroscán· 2018

Qwerty Feidhm Phríomha: Leaba Tolg

by Andrea Cingoli

Client: CONCEPTICONstudio

Duais Airgid A' Design Award Winner in Troscán Category

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Colors

The Design

About Qwerty Feidhm Phríomha: Leaba Tolg

Téacs an Leabhair: Is leaba tolg é QWERTY atá cruthaithe cosúil le méarchlár ríomhaire. Cruthaíonn gach eochair pillín bog a thacaíonn leis an úsáideoir agus é ag obair san oifig nó sa bhaile. Coigeartaíonn micrea-mhótair leictreacha, á rialú ag aonad cianrialtáin, gach pillín eochrach ar leithligh, sa chaoi go bhféadfar cruth an dromchla ar fad a athrú. Tairgeann an cianrialtán deich réamhshocrú, agus is féidir tuilleadh socruithe a chur leis. Is féidir QWERTY a úsáid mar tolg, mar leaba, nó mar thaca atá saincheaptha go hiomlán. Casann an dearadh íomhá laethúil a bhfuil aithne ag cách uirthi ina throscán solúbtha, le blas éadrom den íoróin ag baint léi.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Qwerty Feidhm Phríomha: Leaba Tolg Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Qwerty Feidhm Phríomha: Leaba Tolg ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Qwerty Feidhm Phríomha: Leaba Tolg a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging
W 1100mm X D 3100mm X H 1100mm
Tags
qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology
stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge
The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research
I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration
The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration
The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow
The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents
Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members
Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits
CONCEPTICONstudio

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