Feel The Vineyard Dearadh Taispeántais by Kelvin Chan

Feel The Vineyard Dearadh Taispeántais by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Imeachtaí Competition Category.

Cré-umhaImeacht· 2020

Feel The Vineyard Dearadh Taispeántais

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

Duais Cré-umha A' Design Award Winner in Imeacht Category

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Colors

The Design

About Feel The Vineyard Dearadh Taispeántais

Is dearadh taispeántais é Feel the Vineyard a cruthaíodh do thrádáil fíona agus biotáillí i Hong Cong. Clúdaíonn an leagan amach ocht gcéad tríocha a trí méadar cearnach agus tá stainíní ann do 255 branda fíona. Is fíonghort an téama. Is iad adhmad, féar agus miotal na príomhábhair. Cuireann patrúin adhmaid bairillí traidisiúnta i gcuimhne dúinn, agus tugann an féar le fios gur fíonghort fíonchaor atá ann. Roghnaíodh cófraí miotail sreangaithe do na haonaid taispeána chun spás a shábháil agus chun eagrú solúbtha a cheadú. Léiríonn balla cumhráin na cumhráin éagsúla a bhaineann le fíonta na hAstráile, agus cuireann beár fíona limistéar blaistithe suaimhneach ar fáil.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Feel The Vineyard Dearadh Taispeántais Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Feel The Vineyard Dearadh Taispeántais ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Feel The Vineyard Dearadh Taispeántais riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council