Amadai Center Foirgneamh Ilfheidhmeach by Notash Dadjoo

Amadai Center Foirgneamh Ilfheidhmeach by Notash Dadjoo is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Ailtireachta, Foirgníochta agus Struchtúir Competition Category.

Cré-umhaAiltireacht· 2020

Amadai Center Foirgneamh Ilfheidhmeach

by Notash Dadjoo

Client: NDAStudio

Duais Cré-umha A' Design Award Winner in Ailtireacht Category

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The Design

About Amadai Center Foirgneamh Ilfheidhmeach

Tá borradh breithe agus paradacsa na gairbhe / na galántachta a fheictear sa tírdhreach réigiúnach sléibhtiúil i gcroílár choincheap an dearaidh. Agus é ag breith, is cosúil go bhfuil an ceann ar dtús, agus mar sin trí leath an fhoirgnimh a adhlacadh is cosúil go dtéann leath eile as an talamh. Tá an paradacsa coincheapúil le feiceáil i bhfoirmeacha ollmhóra an fhoirgnimh as a chomhthéacs glas, a tháinig chun cinn ón taobh istigh trína spásanna oscailte insíothlaithe. Inbhuanaitheacht ó chathair go láithreán agus ar shlí eile, inbhuanaitheacht, dearadh comhthéacsúil, oidhreacht áitiúil, agus feabhsú éiceolaíoch agus déantar gnéithe sóisialta den tionscadal sa dearadh

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Amadai Center Foirgneamh Ilfheidhmeach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Amadai Center Foirgneamh Ilfheidhmeach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Amadai Center Foirgneamh Ilfheidhmeach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was designed for The Municipality of Hamadan to build a new symbol for the city. City redial plan, visibility from city-to-site and otherwise, sensitivity toward the surrounding and scales, Local heritage, social interactions, sustainability, enhancement of the building and site role in the urban green network, be in harmony with its context, introvert design in response to the local cold climate and cultural identity along with conceptual aspects are design key factors.
Dimensions & Packaging: The site area is 44500 square meters, and the building total area is 11800 square meters. the area of the parking lot does not include.
Tags: Concept Design, Architecture, Design, Contextual, Sustainability, Green Architecture, Iran, Municipality
Production Technology: The visibility from the main streets creates the main project axes and buildings aligned to these axes. Introverted and sustainable design has featured by centralized and buried form, low height, few openings with a small area in facades, canopy for sunlight control, and the use of rough and dark material in facades. For creating a place for social events and interactions, along with the allocation of semi-open space as a plaza, various elevation levels have designed so it could draw these social interactions on the site to different levels of the complex.
Design Challenge: To create a low-rise monumental and expressive project which could meet the research needs with good visibility from the city.
Research: An expressive project which could have the potential of being a new city symbol, environmental enhancement of building and its connection to the urban green network and be harmonious with its context was the design objective. The environmental site analyzes using the ArcGIS program, studying and collecting data from local architecture and cultural heritage, sustainability practices and social interactions using local research publish and municipality sources.
Inspiration: Birthing, flourishing, and the paradox of roughness and elegance, extracted from the regional natural environment lie at the heart of this project design concept. In the process of giving birth, the head will come out first, so by burying half of the building other half seems to head-out of ground. The conceptual paradox inspired by the local mountainous landscape appears in the building's rough forms head-out of its green context, which flourished from inside through its infiltrated open spaces.
Project Duration: This project started in November 2018 and ended in January 2019 and located in Hamadan, Iran.
Operation Flow: The project contains these functions: retail, gym, educational functions, observatory, planetarium, multifunctional hall, cinema, library, city traffic control room, and municipality related offices.
Patents: Copyrights belong to Notash Dadjoo, 2019.
Team Members: Notash Dadjoo, Mohammad Gerami, Naiem Nakhaie, Mehdi Khalafi
Image Credits: All images: Model and Illustrator Notash Dadjoo, 3d render Mehdi Khalafi, 2019