Care for Mom to Be Feasacht Shóisialta by Seyon Kim

Care for Mom to Be Feasacht Shóisialta by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Sóisialta Competition Category.

Cré-umhaSóisialta· 2020

Care for Mom to Be Feasacht Shóisialta

by Seyon Kim

Client: Seyon Kim

Duais Cré-umha A' Design Award Winner in Sóisialta Category

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Colors

The Design

About Care for Mom to Be Feasacht Shóisialta

Tacaíocht do Mham Ionchasach feachtas feasachta poiblí é faoi riachtanais na mban torracha a bhíonn ag taisteal. Iarrann an feachtas ar chomhthaistealaithe eile suíochán a thairiscint ar thraein nó áit a fhágáil chun carr a pháirceáil. Fásann an fhéiniúlacht amhairc as lógó a nascann figiúr duine thorraigh le cruth croí, ag léiriú toirchis agus cúraim. Baintear úsáid as ton pastal te de dhearg agus oráiste measctha in ionad an datha a bhaintear go hiondúil le toircheas. Iompraíonn póstaeir agus ticéid chlóite an fhobhealaigh an lógó ag stáisiúin agus i gcarrchlóis.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Care for Mom to Be Feasacht Shóisialta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Care for Mom to Be Feasacht Shóisialta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Care for Mom to Be Feasacht Shóisialta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim