Fashion Launderette Spás Suiteála le Hong Kong Trade Development Council

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Imeachtaí é an dearadh Fashion Launderette Spás Suiteála le Hong Kong Trade Development Council.

Cré-umhaImeacht· 2020

Fashion Launderette Spás Suiteála

le Hong Kong Trade Development Council

Cliant: Hong Kong Trade Development Council

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Imeacht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #90189

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Fashion Launderette Spás Suiteála

Is sraith spásanna suiteála téamacha é Fashion Launderette a cruthaíodh d'aonach trádála faisin i Hong Cong. Clúdaíonn an dearadh trí limistéar: suiteáil fáiltithe sa phríomh-fhoisic, cóireáil bealaigh isteach do halla na taispeántais agus spás ilfheidhmeach 350 méadar cearnach le haghaidh seónna faisin, seimineár agus fáiltithe. Tá inspioráid an téama tógtha ó léiriú inmheánach na dtithe níocháin sna 1980idí. Tógtar na fallaí maisiúla le córais alúmanaim in-athúsáidte atá clúdaithe le grafaicí vinile, agus déantar aghaidheanna na meaisíní níocháin as sraith-adhmad clóite. Leanann na dathanna réamhaisnéis threocht faisin an tséasúir.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Fashion Launderette Spás Suiteála Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Fashion Launderette Spás Suiteála ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Fashion Launderette Spás Suiteála riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Toisí & Pacáistiú: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Clibeanna: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Teicneolaíocht Táirgthe: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Dúshlán Deartha: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Taighde: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inspioráid: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Fad an Tionscadail: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Sreabhadh Oibríochta: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.