Camel Robot Saothar Ealaíne Digiteach by Edu Torres

Camel Robot Saothar Ealaíne Digiteach by Edu Torres is a highly esteemed winner of the very prestigious 2020 Duais Óir A' Design Award in Dearadh Grafaic Ríomhaire Competition Category.

ÓrGrafaic Ríomhaire· 2020

Camel Robot Saothar Ealaíne Digiteach

by Edu Torres

Client: Camel

Duais Óir A' Design Award Winner in Grafaic Ríomhaire Category

73,150
Verified Award Winner
Verify Award Status for #90633

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Camel Robot Saothar Ealaíne Digiteach

Is saothar ealaíne digiteach é Camel Robot a athléiríonn lógó branda mar ainmhí róbatach. Tógadh an íomhá mar shamhail thríthoiseach agus rindreáladh í ag ardtaifeach le haghaidh priontála agus le taispeáint i spásanna taispeántais agus oifige. Baineadh tagairtí as innealra tionsclaíoch, róbataic agus ficsean eolaíochta. Tá an corp oscailte go páirteach, sa chaoi go bhfanann na cáblaí inmheánacha agus an soláthar cumhachta le feiceáil. Coinníonn pailéad neodrach gorm agus dorcha an aird ar an bpríomh-imlíne. Tá leibhéal na mionsonraí cothromaithe le fanacht inchreidte agus éasca le léamh.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Camel Robot Saothar Ealaíne Digiteach Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Camel Robot Saothar Ealaíne Digiteach ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Camel Robot Saothar Ealaíne Digiteach mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.