Idea And Plan Táirgí Stáiseanóireachta by Polin Kuyumciyan

Idea And Plan Táirgí Stáiseanóireachta by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Soláthairtí Ealaíne Competition Category.

Cré-umhaSoláthairtí Ealaíne· 2020

Idea And Plan Táirgí Stáiseanóireachta

by Polin Kuyumciyan

Client: PK Design X Keskin Color

Duais Cré-umha A' Design Award Winner in Soláthairtí Ealaíne Category

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Colors

The Design

About Idea And Plan Táirgí Stáiseanóireachta

Dearadh sraitheanna Idea and Plan chun an t-ualach laethúil a bhaineann le súil a choinneáil ar liostaí, eagraíochtaí, cruinnithe agus smaointe atá le déanamh. Cuireadh tús leis an bpróiseas dearaidh trí staidéar a dhéanamh ar irisleabhair piléar, eagraithe agus leabhair nótaí sceitse ó bhrandaí éagsúla ’, agus QandA ina dhiaidh sin i measc cairde agus teaghlaigh chun tuiscint níos fearr a fháil ar bhealaí éagsúla le liostú agus sceitseáil. Bhí peirspictíocht dhifriúil ag teastáil ón tsraith Idea and Plan. Trí imirt focal, dathanna codarsnacha, clóghrafaíocht agus ábhar féinmhínithe, dearadh an tsraith chun splancscáileán dathanna agus spraoi a chur le freagrachtaí laethúla an duine.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Idea And Plan Táirgí Stáiseanóireachta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Idea And Plan Táirgí Stáiseanóireachta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Idea And Plan Táirgí Stáiseanóireachta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
Dimensions & Packaging: Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection

Idea and Plan weekly planners: 26x12cm

Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design
Tags: stationery, organizer, notebook, planner, notepad, magnet
Production Technology: Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color.
Design Challenge: The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.
Research: An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.
Inspiration: Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology.
Project Duration: The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019.
Operation Flow: Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
Image Credits: Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019