Project Yellow Dearadh Amhairc Ip by Yu Chen

Project Yellow Dearadh Amhairc Ip by Yu Chen is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Grafaic Ríomhaire Competition Category.

AirgeadGrafaic Ríomhaire· 2020

Project Yellow Dearadh Amhairc Ip

by Yu Chen

Client: Hubei University of Technology

Duais Airgid A' Design Award Winner in Grafaic Ríomhaire Category

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Verified Award Winner

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Colors

The Design

About Project Yellow Dearadh Amhairc Ip

Is Tionscadal ealaíne cuimsitheach é Project Yellow a thógann coincheap amhairc Everything is Yellow. De réir na príomhfhíse, déanfar taispeántais mhóra lasmuigh i gcathracha éagsúla, agus táirgfear sraith de dhíorthaigh chultúrtha agus chruthaitheacha ag an am céanna. Mar IP amhairc, tá íomhá amhairc láidir agus scéim dathanna fuinniúil ag Project Yellow chun príomhfhís aontaithe a fhoirmiú, rud a fhágann go bhfuil daoine gan chuimhneamh. Oiriúnach do chur chun cinn ar líne agus as líne ar scála mór, agus aschur díorthach amhairc, is tionscadal dearaidh uathúil é.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Project Yellow Dearadh Amhairc Ip Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Project Yellow Dearadh Amhairc Ip ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Project Yellow Dearadh Amhairc Ip a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen