Mixed Reality Feisteas Holagrafach by Aleksandr Volkov

Mixed Reality Feisteas Holagrafach by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Imeachtaí Competition Category.

AirgeadImeacht· 2020

Mixed Reality Feisteas Holagrafach

by Aleksandr Volkov

Client: Economiton

Duais Airgid A' Design Award Winner in Imeacht Category

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Verified Award Winner

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Colors

The Design

About Mixed Reality Feisteas Holagrafach

Suiteáil holagrafach idirghníomhach is ea Mixed Reality a cruthaíodh do sheastán taispeántais faoi straitéis fuinnimh chathair Mhoscó. Tá an tsuiteáil bunaithe ar phrionsabal Taibhse Pepper, a leathnaíodh le sraitheanna breise. Oibríonn balla cúlra LED, trí theilgeoir urláir agus soilsiú LED atá suite ar an tsíleáil i gcomhar le scragall holagrafach, scátháin agus fuaim. Tugann solas agus scáth beoite braistint láidir láithreachta do na hoibiachtaí teilgthe. Roghnaíonn cuairteoirí ábhar ar scáileán tadhaill agus féachann siad ar fhíoracha agus ar ghraif ag teacht chun cinn agus ag imeacht as radharc san aer.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Mixed Reality Feisteas Holagrafach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mixed Reality Feisteas Holagrafach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Mixed Reality Feisteas Holagrafach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.