Travel Your Way Feidhmchlár Soghluaiste by Saltanat Tashibayeva

Travel Your Way Feidhmchlár Soghluaiste by Saltanat Tashibayeva is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Comhéadain Competition Category.

Cré-umhaComhéadan· 2020

Travel Your Way Feidhmchlár Soghluaiste

by Saltanat Tashibayeva

Client: Saltanat Tashibayeva

Duais Cré-umha A' Design Award Winner in Comhéadan Category

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Verified Award Winner

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Colors

The Design

About Travel Your Way Feidhmchlár Soghluaiste

Úsáideann an dearadh go leor spáis bán, líonann sé leathanaigh uile an fheidhmchláir. Cuidíonn spás bán le húsáideoirí an fhaisnéis cheart a leithlisiú agus díriú ar na gníomhartha riachtanacha. D'úsáid an dearadh codarsnacht cló freisin: simplí agus trom. Is é castacht an dearaidh ná go raibh sé riachtanach go leor faisnéise a thaispeáint ar thicéid, in aon áit amháin ar an scáileán tá carnadh na sonraí go léir, ach tá cuma úr ar an dearadh agus gan a bheith ró-ualaithe.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Travel Your Way Feidhmchlár Soghluaiste Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Travel Your Way Feidhmchlár Soghluaiste ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Travel Your Way Feidhmchlár Soghluaiste riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product simply provides as many options as possible in the most transparent way, to give travellers the freedom of choice. Whether they prefer the fastest, cheapest or most eco-friendly option this time, the product never assumes what a traveller wants, and we never push one mode transport over others. Every individual is different, with different needs for each unique journey. There is no right or wrong way to travel, so we promise to help every traveller.
Dimensions & Packaging: It is a Travel online website service, a mobile website service, a mobile application service that runs on Android and iOS-based devices in all resolutions.
Tags: sati taschiba, Mobile, Application, UI, UX, Mobile app, Travel, Product design, Design system, website, web
Production Technology: Sketch, Zeplin, Adobe Photoshop, Illustrator, Invision
Design Challenge: The main challenge in the project is the technology behind the search engine. The team needs to generate an algorithm for selecting routes in such a way that the user is provided with the best possible search results for the connection, price, duration of the route, and so on. In parallel, the search should be carried out quickly and not force the user to wait long for the results. Also, the main challenge is to realize the purchase of tickets in one click. It is one of the difficulties in the travel industry.
Research: The company is very careful in researching users and their behaviors. Almost every innovation in the product, whether it is just a visual change in colors and font or the logic of user interaction, checks with various UX Research methodologies. The team has done a tremendous job of creating the Jobs To Be Done approach of understanding what motivates customers to buy the product. It can be an excellent tool that can help guide teams towards better decision-making and innovation.
Inspiration: In 2008, three university classmates from Aachen, Germany were tired of the headaches when booking trips home. So they set out to build the most flexible travel search engine across Europe. A travel companion that puts the power back into the hands of the traveller.
Project Duration: The project started in 2008 by three university classmates from Aachen, Germany. Global product redesign began in 2020 by Berlin Team. In the past decade, we have grown from three students into an international family with more than 70 members, spanning over 30 countries of origin in our Berlin office.
Operation Flow: Every individual is different, with different needs for each unique journey. With one search field, the user will discover all the available travel options: the fastest, cheapest or even eco-friendly. The product includes a parallel search b/n airplanes, trains, car-sharing, and buses. The user does not need to install numerous applications on the phone now. The product will help to find and select the most optimal route, indicate the location of transfers with just a single buy-button click.
Patents: Copyrights belong to Denisa Kostolányiová
Team Members: Saltanat Tashibayeva
Raviv Mordoch
Image Credits: Brand by Emma Young
Animation by Eric Linn
Image belongs to Anton Repponen