The Mix Land Príomhfheidhm: Siopa Éadaí Sráide by Yuan Lijun

The Mix Land Príomhfheidhm: Siopa Éadaí Sráide by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Interiúir Competition Category.

Cré-umhaInteriúr· 2020

The Mix Land Príomhfheidhm: Siopa Éadaí Sráide

by Yuan Lijun

Client: Xianxiang Design

Duais Cré-umha A' Design Award Winner in Interiúr Category

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Colors

The Design

About The Mix Land Príomhfheidhm: Siopa Éadaí Sráide

Téacs Leabhair: Is siopa éadaí sráide é The Mix Land i Hangzhou, an tSín. Tosaíonn coincheap an deartha ó íomhá saotharlainne agus cuireann sé cultúr na sráide i bhfeidhm ar an taispeántas inmheánach. Cuireann trí shuiteáil ealaíne dhinimiciúla, ar a dtugtar an t-asbhaint fuinnimh, an comhdhlúthú agus an tábla dianscaoilte, fuaim, radharc agus tadhall le chéile chun taithí idirghníomhach a chruthú. Is iad na gnéithe amhairc is suntasaí ná gorm neoin an-sháithithe, fuinneoga agus doirse ildaite, agus scáileáin dhigiteacha. Is féidir na suiteálacha taispeántais a athshocrú laistigh den spás oscailte, rud a chiallaíonn go n-oireann an siopa do riachtanais tráchtála agus taithíochta araon.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh The Mix Land Príomhfheidhm: Siopa Éadaí Sráide Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Mix Land Príomhfheidhm: Siopa Éadaí Sráide ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh The Mix Land Príomhfheidhm: Siopa Éadaí Sráide riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019