Beyond the Blue Leabhar by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Meadhanan Clò-bhuailte agus Foillsichte Competition Category.

AirgeadClò-bhualadh· 2020

Beyond the Blue Leabhar

by Sung ho Nam

Client: Cosmo-Sloth

Duais Airgid A' Design Award Winner in Clò-bhualadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Leabhar

Is éard atá in Beyond the Blue ná leabhar faoi shaincheisteanna comhshaoil a bhaineann leis an bhfarraige. Cuirtear gach caibidil i láthair le slis daite ar leith a léiríonn aghaidh dhifriúil den aigéan. Seasann slis uaine d'fhoraois shláintiúil mhara, agus tagraíonn slis dhearg d'fharraige atá dorchaithe le fuil na míolta móra. Baintear úsáid as dath mar bhealach simplí uilíoch chun ábhair chasta chomhshaoil a mhíniú do léitheoirí de gach aois. Tá an leabhar 187 mm ar leithead agus 245 mm ar airde agus tá 90 leathanach ann. Úsáidtear dúch ola pónairí soighe don phriontáil ar pháipéar maolálainn 100 g, agus laghdaíonn ceangal snáithe úsáid ghliú.

The Recognition

About the Duais Airgid A' Design Award

Tha Beyond the Blue Leabhar air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Beyond the Blue Leabhar na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Beyond the Blue Leabhar na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam