Poma Cnàmh-fhiacail Dealain by Andrei Majewski

Poma Cnàmh-fhiacail Dealain by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Bòidhchead, Cùram Pearsanta agus Toraidhean Maisealachd Competition Category.

UmhaToradh Maiseil· 2020

Poma Cnàmh-fhiacail Dealain

by Andrei Majewski

Client: PomaBrush

Duais Umha A' Design Award Winner in Toradh Maiseil Category

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Colors

The Design

About Poma Cnàmh-fhiacail Dealain

Is e cnàmh-fhiacail dealain a th' ann am Poma a chaidh a dhealbhadh airson cùram beòil làitheil agus airson siubhal. Tha am bodhaig agus ceann na bruis air an dèanamh de silicone ìre-bìdh, a bheir grèim tèarainte agus glanadh socair air fiaclan agus gumaichean. Tha na frioghan silicone a' gabhail a-steach nas lugha de bhacteria agus chan fheum iad a bhith air an atharrachadh ach dà uair sa bhliadhna. Tha bodhaig a' chnàmh-fhiacail 20 sa cheud nas lugha na a' mhòr-chuid de chnàmhan-fhiacail dealain, agus tha aon mhodh bruisidh a' cumail obrachadh sìmplidh. Bidh am bogsa cargachaidh dùmhail ag obair gun uèir agus a' cumail an cnàmh-fhiacail air a chargachadh airson trì mìosan eile.

The Recognition

About the Duais Umha A' Design Award

Tha Poma Cnàmh-fhiacail Dealain air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Poma Cnàmh-fhiacail Dealain na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Poma Cnàmh-fhiacail Dealain a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales