Interdependence Dealbhadh Postair by Haitao Song

Interdependence Dealbhadh Postair by Haitao Song is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Sòisealta Competition Category.

IarannSòisealta· 2020

Interdependence Dealbhadh Postair

by Haitao Song

Client: SongHaitao

Duais Iarainn A' Design Award Winner in Sòisealta Category

21,656

Verified Award Winner

Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Dealbhadh Postair

Is postair seirbheis phoblach a th' ann an Eadar-eisimeileachd a chaidh a chruthachadh gus aire a thogail air dìon fiadh-bheatha. Tha am postair a' sealltainn truinnsear suipeir. Air an taobh chlì tha beathaichean fiadhaich marbh nan laighe, ialtag agus pangolin. Air an taobh dheas tha sgamhan duine le galar ann, le cumadh coronabhìoras na bhroinn. Sgapaidh fuil nam beathaichean gus cumadh an sgamhain a chruthachadh, agus tha soithichean-fala an sgamhain air an tarraing mar mheanglain craoibhe. Tha an ìomhaigh a' ceangal ithe bheathaichean fiadhaich ri galar-sgaoileadh, agus tha e ag ràdh gu bheil dìon fiadh-bheatha a' dìon dhaoine. Tha am postair 70 le 50 ceudameatair a mheud agus tha e air a shealltainn a-muigh agus air loidhne.

The Recognition

About the Duais Iarainn A' Design Award

Tha Interdependence Dealbhadh Postair air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Interdependence Dealbhadh Postair na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Interdependence Dealbhadh Postair airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020