Alpha Series Shaver by Mert Ali Bukulmez

Alpha Series Shaver by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Bòidhchead, Cùram Pearsanta agus Toraidhean Maisealachd Competition Category.

IarannToradh Maiseil· 2020

Alpha Series Shaver

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Duais Iarainn A' Design Award Winner in Toradh Maiseil Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Shaver

Tha sreath Alpha na shaver toinnte, leth-proifeasanta a dh ’fhaodas gnìomhan bunaiteach a làimhseachadh airson cùram aghaidh. Cuideachd toradh a tha a ’tabhann fuasglaidhean slàinteil le dòigh-obrach ùr-ghnàthach còmhla ri bòidhchead brèagha. Bidh sìmplidheachd, minimalism agus comas-gnìomh còmhla ri eadar-obrachadh furasta luchd-cleachdaidh a ’togail bunaitean a’ phròiseict. Is e eòlas cleachdaiche aoibhneach an iuchair. Faodar molaidhean a thoirt bhon shaver gu furasta agus an cur a-steach don roinn stòraidh. Tha an doca air a dhealbhadh gus cosgais a chuir air an inneal-bearraidh agus a ’glanadh na molaidhean le taic bho Solas UV taobh a-staigh roinn stòraidh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Alpha Series Shaver air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Alpha Series Shaver na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Alpha Series Shaver airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019