S6 Foundry An Siostam Branda Agus Iomairt le Paul Robb and Moira Bartoloni

Tha S6 Foundry An Siostam Branda Agus Iomairt le Paul Robb and Moira Bartoloni na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Meadhanan Clò-bhuailte agus Foillsichte.

AirgeadClò-bhualadh· 2021

S6 Foundry An Siostam Branda Agus Iomairt

le Paul Robb and Moira Bartoloni

Neach-ceannach: S6 Foundry

Buannaiche Duais Airgid A' Design Award ann an Roinn Clò-bhualadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #115652

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn S6 Foundry An Siostam Branda Agus Iomairt

Chaidh branndadh Fùirneis S6 agus an leabhar sampaill de sheòrsa às deidh sin a dhealbhadh gus toileachas clò-sgrìobhaidh ùr a chruthachadh, a’ suidheachadh cànan lèirsinneach a’ bhrand. Bidh paileas soilleir agus sunndach de dhath blàth agus cànan cruth sònraichte agus iongantach a’ glacadh an spiorad, a’ tarraing air sgrìobhadh shoidhnichean traidiseanta fèill spòrsail na 1900n linn. Chaidh na dealbhaidhean a leasachadh mar kaleidoscope de chruthan agus eileamaidean gus cunbhalachd lèirsinneach ceart a chruthachadh ann am feallsanachd nan suaicheantasan agus stiùireadh ùr air clòidean malairteach sònraichte.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha S6 Foundry An Siostam Branda Agus Iomairt air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi S6 Foundry An Siostam Branda Agus Iomairt na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha S6 Foundry An Siostam Branda Agus Iomairt na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Tomhasan & Pacadh: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tagaichean: Font design, Branding, Identity, Type design
Teicneòlas Cinneasachaidh: Printed Lithographic CMYK using FSC papers.
Dùbhlan Dealbhaidh: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Rannsachadh: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Brosnachadh: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Faid a' Phròiseict: The project started in April 2020 and is an ongoing project.
Sruth Obrachaidh: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Buill na Sgioba: Paul Robb
Moira Bartoloni
Federica Simone
Creideasan Dhealbhan: Paul Robb