Better than Perfect Iris by Gerhard Kirchschlaeger

Better than Perfect Iris by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Meadhanan Clò-bhuailte agus Foillsichte Competition Category.

UmhaClò-bhualadh· 2021

Better than Perfect Iris

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Duais Umha A' Design Award Winner in Clò-bhualadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Iris

Is iris bidh í Better than Perfect a thugann blag bia idirlín i bhfoirm chlóite. Tá na oidis cruthaitheach ach simplí, agus cuirtear gach oideas i láthair ar leathanach dúbailte le grianghraif mhóra agus clóghrafaíocht bheoga. Baineann an leagan amach úsáid as spás folamh flaithiúil agus briseann sé gnáthnósanna féachana chun teannas amhairc a chruthú. Tomhaiseann an iris 22 faoi 31 ceintiméadar agus tá 32 leathanach inti. Úsáidtear páipéar beithe athchúrsáilte, clódóireacht dhigiteach agus fuáil snáithe. Dúnann innéacs comhábhar an iris agus is féidir leis freisin fónamh mar liosta siopadóireachta.

The Recognition

About the Duais Umha A' Design Award

Tha Better than Perfect Iris air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Better than Perfect Iris na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Better than Perfect Iris a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger