Minimo Bogsa Tiodhlaic by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Bathar Thìodhlacan Competition Category.

UmhaBathar Thìodhlacan· 2026

Minimo Bogsa Tiodhlaic

by Rilind Hoxha

Client: Why Agency

Duais Umha A' Design Award Winner in Bathar Thìodhlacan Category

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Colors

The Design

About Minimo Bogsa Tiodhlaic

'S e cruinneachadh seudraidh chloinne le Smaragd 1969 a th' ann am Minimo, leis a' bhogsa tiodhlaic agus an làn eòlas tiodhlacaidh air a chruthachadh le Why Agency. Chaidh am bun-bheachd a dhealbhadh timcheall air a' chiad tiodhlac luachmhor aig pàiste, ag atharrachadh mionaid faighinn seudraidh gu bhith na eòlas spòrsail agus cuimhneachail. Còmhla ris na pìosan seudraidh, tha am bogsa a' gabhail a-steach pasgan stiogairean le dealbhaidhean bhon chruinneachadh òir, leabhar dathaidh, peansailean dathach, agus Cead-siubhail Leanaibh Minimo airson luchd-ceannach ùra. Tha gach eileamaid a' brosnachadh chloinne gu rannsachadh, cruthachadh, agus ceangal a dhèanamh ris a' chruinneachadh nas fhaide na an t-seudraidh fhèin.

The Recognition

About the Duais Umha A' Design Award

Tha Minimo Bogsa Tiodhlaic air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Minimo Bogsa Tiodhlaic na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Minimo Bogsa Tiodhlaic a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili