Qoros 7 Carbad Goireis Spòrs by Fengyou Gong

Qoros 7 Carbad Goireis Spòrs by Fengyou Gong is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Chàraichean agus Charbadan Motair Tìre Competition Category.

ÒrCàr· 2021

Qoros 7 Carbad Goireis Spòrs

by Fengyou Gong

Client: Baoneng Chuangku Automobile Design Co., Ltd.

Duais Òir A' Design Award Winner in Càr Category

70,446

Verified Award Winner

Verify Award Status for #119783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qoros 7 Carbad Goireis Spòrs

'S e carbad goireis spòrs a th' anns an Qoros 7, air a chumadh leis a' chànan dealbhaidh Qubic Aesthetics. Tha cruthan ceàrnagach air an cleachdadh air an aghaidh, air an deireadh agus air an taobh a-staigh, a' toirt coltas farsaing agus so-aithnichte don charbad. Tha structar a' bhodhaig a' cleachdadh stàilinn le neart fìor-àrd agus alùmanum aotrom gus taic a chumail ri sàbhailteachd luchd-siubhail agus luchd-coiseachd. Tha an taobh a-staigh a' leantainn cruth ann an cumadh T le dà sgrion dhidseatach agus neach-cuideachaidh gutha togte a-staigh. Tha na suidheachain eirgeanomach agus so-atharrachail, agus tha an t-àite bagaids mòr a' frithealadh feumalachdan luchdachaidh siubhal teaghlaich.

The Recognition

About the Duais Òir A' Design Award

Tha Qoros 7 Carbad Goireis Spòrs air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Qoros 7 Carbad Goireis Spòrs na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Qoros 7 Carbad Goireis Spòrs a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
Dimensions & Packaging: Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm
Tags: Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
Production Technology: Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
Design Challenge: Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
Research: Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
Inspiration: Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
Project Duration: The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
Operation Flow: The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
Team Members: Design Director:Fengyou Gong
Designer：Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie