Weclip Feidhm Bhunúsach: Feidhmchlár Infheistíochta Físeáin by Youngchan Lee and Hyeongji Kim

Weclip Feidhm Bhunúsach: Feidhmchlár Infheistíochta Físeáin by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe Competition Category.

IarannFòn-làimhe· 2022

Weclip Feidhm Bhunúsach: Feidhmchlár Infheistíochta Físeáin

by Youngchan Lee and Hyeongji Kim

Client: Weclip

Duais Iarainn A' Design Award Winner in Fòn-làimhe Category

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Colors

The Design

About Weclip Feidhm Bhunúsach: Feidhmchlár Infheistíochta Físeáin

Téacs Leabhair: Is feidhmchlár soghluaiste é Weclip atá deartha chun infheistíocht a dhéanamh in ábhar físeáin trí thoiceanna neamh-inmhalartaithe. Tugann an t-ardán stádas sócmhainne digití d'ábhar físeáin, ionas gur féidir gach saothar a bheith faoi úinéireacht, a thrádáil agus a úsáid mar infheistíocht. Uaslódálann cruthaitheoirí físeáin agus faigheann siad infheistíocht mar mhalairt air sin, agus is féidir le lucht féachana toiceanna ábhair a cheannach agus gnóthachain a thuilleamh trí athdhíol. Déanann teicneolaíocht na dtoiceanna neamh-inmhalartaithe úinéireacht a thaifeadadh agus laghdaíonn sí an éiginnteacht maidir le húdaracht comhad digiteach. Tá sé mar aidhm ag Weclip luach an ábhair féin a chur chun cinn, thar ioncam fógraíochta agus urraíochta.

The Recognition

About the Duais Iarainn A' Design Award

Tha Weclip Feidhm Bhunúsach: Feidhmchlár Infheistíochta Físeáin air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Weclip Feidhm Bhunúsach: Feidhmchlár Infheistíochta Físeáin na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Weclip Feidhm Bhunúsach: Feidhmchlár Infheistíochta Físeáin airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
Dimensions & Packaging: this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
Tags: nft, stock, video, content, invest
Production Technology: nft non fungible-token technology
Design Challenge: due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
Research: we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
Inspiration: the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
Project Duration: the project started in april 2021 in korea and finished in june 2021 in korea
Operation Flow: simply upload video content and receive investment in content. earn capital gains by selling your content.
Team Members: motion designer : hyeongji kim
researcher : byeongho lee