After a Bird Fell Down Feart Prìomhail: Leabhar Dhealbhan by Shu Wei Chang

After a Bird Fell Down Feart Prìomhail: Leabhar Dhealbhan by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Meadhanan Clò-bhuailte agus Foillsichte Competition Category.

UmhaClò-bhualadh· 2022

After a Bird Fell Down Feart Prìomhail: Leabhar Dhealbhan

by Shu Wei Chang

Client: Shu-Wei Chang

Duais Umha A' Design Award Winner in Clò-bhualadh Category

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Colors

The Design

About After a Bird Fell Down Feart Prìomhail: Leabhar Dhealbhan

Is e leabhar dhealbhan a th' ann an After a Bird Fell Down a tha a' cur còmhla structar leabhar-tuill agus leabhar priob-anail. Tha an leabhar a' tomhas 105 le 150 millemeatair agus tha e mu 27 millemeatair tiugh, faisg air meud eun bheag. Mar a thionndaidhear na duilleagan, fàsaidh an toll na bu mhotha agus èiridh am pòr na b' àirde, fhad 's a dh'fhàsas an leabhar fhèin na bu thanaidhe. Tha an còmhdach geal, le inneach coltach ri gainmheach agus tha e a' cumail stiogair follaiseach air a chlò-bhualadh le ite uaine taobh a-staigh sloc grabhalaichte. Tha an dealbhadh a' sealltain gu bheil ùine a' dol seachad a' toirt leis an dà chuid call agus fàs ùr.

The Recognition

About the Duais Umha A' Design Award

Tha After a Bird Fell Down Feart Prìomhail: Leabhar Dhealbhan air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi After a Bird Fell Down Feart Prìomhail: Leabhar Dhealbhan na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh After a Bird Fell Down Feart Prìomhail: Leabhar Dhealbhan a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Packaging: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.