24 Solar Terms Feart Príomhúil: Léaráidí d'Fheidhmchlár Soghluaiste by Baidu Meux

24 Solar Terms Feart Príomhúil: Léaráidí d'Fheidhmchlár Soghluaiste by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe Competition Category.

IarannFòn-làimhe· 2022

24 Solar Terms Feart Príomhúil: Léaráidí d'Fheidhmchlár Soghluaiste

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Duais Iarainn A' Design Award Winner in Fòn-làimhe Category

12,068

Verified Award Winner

Verify Award Status for #133667

View at A' Design Award Press Release Award Badge

Colors

The Design

About 24 Solar Terms Feart Príomhúil: Léaráidí d'Fheidhmchlár Soghluaiste

Téacs an Leabhair: Is sraith léaráidí dinimiciúla é 24 Téarma Gréine a cruthaíodh d'fheidhmchlár cuardaigh soghluaiste. Roinneann na 24 téarma gréine an bhliain ina tréimhsí atá beagnach comhionann i bhfad, agus tá siad ina dtreoir don talmhaíocht agus don ghnáthshaol sa tSín leis na céadta bliain. Baineann na léaráidí úsáid as modhanna agus dathanna traidisiúnta péintéireachta Síneacha chun séasúir, teocht, aimsir agus an nádúr beo a léiriú. Sroicheann úsáideoirí na leathanaigh trí ainm téarma ghréine nó eochairfhocal gaolmhar a chuardach. Nascann rannán tiomsaithe ag bun gach leathanaigh le físeáin, nuacht agus iontrálacha ciclipéide. Oiriúnaíonn an saothar ealaíne do gach méid scáileáin soghluaiste.

The Recognition

About the Duais Iarainn A' Design Award

Tha 24 Solar Terms Feart Príomhúil: Léaráidí d'Fheidhmchlár Soghluaiste air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi 24 Solar Terms Feart Príomhúil: Léaráidí d'Fheidhmchlár Soghluaiste na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air 24 Solar Terms Feart Príomhúil: Léaráidí d'Fheidhmchlár Soghluaiste airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd