Divergence Sead Cluiche by eMotionLAB is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Dhèideagan, Gheamannan agus Thoraidhean Cur-seachad Competition Category.

UmhaDèideag· 2022

Divergence Sead Cluiche

by eMotionLAB

Client: eMotionLAB Ltd.

Duais Umha A' Design Award Winner in Dèideag Category

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Verified Award Winner

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The Design

About Divergence Sead Cluiche

Is e Divergence sead cluiche cairtean dà-chànanach airson smaoineachadh dealbhaidh ionnsachadh. Tha an sead a' tabhann dòigh shìmplidh is thlachdmhor do dh'ionnsaichean aig ìre tòiseachaidh agus sgiobaidhean cruthachail airson am pròiseas a chleachdadh tro chluiche eadar-ghnìomhach, stèidhichte air aithris sgeulachdan, a mhaireas mu 1.5 uair a thìde. Bidh cluicheadairean a' co-obrachadh agus a' farpais gus dùbhlan a tha stèidhichte air an neach-cleachdaidh fhuasgladh, a' cur an sàs dòighean-obrach riatanach. Tha Divergence freagarrach airson triùir gu sianar chluicheadairean, agus tha e ri fhaighinn ann an dreachan corporra agus a ghabhas luchdachadh sìos, còmhla ri bhideothan mìneachaidh a bheir taic. Bidh cairtean caractaran le dealbhan a' brosnachadh mac-meanmna agus còmhradh.

The Recognition

About the Duais Umha A' Design Award

Tha Divergence Sead Cluiche air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Divergence Sead Cluiche na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Divergence Sead Cluiche a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
Dimensions & Packaging: 154mm (w) x 112mm (d) x 50mm (h)
Tags: design thinking, gamified tool kit, card game
Design Challenge: Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
Inspiration: IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
Project Duration: The project started in January 2021 and launched online in January 2022.
Operation Flow: First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
Patents: Hong Kong Design Centre
Team Members: Creative Director: Mandy Tsang
Art Director: Kat Luk
Project Manager: Christy Chan
Illustrations: Ivy Sin
Graphic Design: Charmian Cheung, Helen Cheung
Packaging Design: Helen Cheung, Charmian Cheung
Script writing: Wilson Lui
Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants
Sound Design: Anthony Liu
Game Design: Hong Kong Design Centre, Press Start Hong Kong
Image Credits: Hong Kong Design Centre