Hair For Hope Cancer Care Initiative Adhartachadh le Onedor Co. Ltd.

Tha Hair For Hope Cancer Care Initiative Adhartachadh le Onedor Co. Ltd. na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Sòisealta.

UmhaSòisealta· 2023

Hair For Hope Cancer Care Initiative Adhartachadh

le Onedor Co. Ltd.

Neach-ceannach: Onedor Co. Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Sòisealta

49,092

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #141480

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Hair For Hope Cancer Care Initiative Adhartachadh

'S e tachartas carthannais tabhartais fuilt a th' ann an Hair for Hope a chaidh a thòiseachadh le Bun-stèidh an Dòchais airson cùram aillse do luchd-fulaing aillse. Tha an tachartas seo air leth buadhach ann a bhith a' teagasg inbhich òga mu dheidhinn math poblach a dhèanamh. Tha an sgioba air an t-seirbheis agus an dearbh-aithne a dhealbhadh gus a chonaltradh agus an t-eòlas leis an luchd-com-pàirt a neartachadh. San àm ri teachd, thig an iomairt seo agus an dearbh-aithne gu bhith nan samhla de ghairm gu gnìomh do luchd-fulaing aillse gus an eòlasan a cho-roinn agus don ghinealach nas òige gus gnìomh a ghabhail agus tonnan buaidh a chruthachadh airson sochair an t-sòghail. Faodaidh tu fhèin a bhith nad dhòchas do chuideigin.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Hair For Hope Cancer Care Initiative Adhartachadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hair For Hope Cancer Care Initiative Adhartachadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hair For Hope Cancer Care Initiative Adhartachadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Tomhasan & Pacadh: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tagaichean: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Teicneòlas Cinneasachaidh: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Dùbhlan Dealbhaidh: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Rannsachadh: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Brosnachadh: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Faid a' Phròiseict: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Sruth Obrachaidh: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Peutantan: N/A
Buill na Sgioba: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Creideasan Dhealbhan: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.