Gere Seilf Soithichean by Florian Beser is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Àirneis Competition Category.

UmhaÀirneis· 2023

Gere Seilf Soithichean

by Florian Beser

Client: Florian Beser

Duais Umha A' Design Award Winner in Àirneis Category

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Verified Award Winner

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The Design

About Gere Seilf Soithichean

Is seilf shoithichean ilfheidhmeach í Gere a dearadh do chistineacha agus seomraí bia beaga. Cruthaíonn pláitíní Gere aghaidh chomhrianach na seilfe, ionas go bhfanann an spás inmheánach saor do chupáin, gloiní agus soithigh eile. Tá an tseilf déanta d'adhmad darach, agus tá na pláitíní teilgthe i bporcalán. Crochtar Gere ar an mballa, agus is féidir sraitheanna aonair a fhilleadh anuas chun pláta a bhaint amach nó chun teacht ar earraí atá stóráilte. Ceadaíonn an struchtúr eangaí méideanna inscálaithe atá oiriúnach do theaghlaigh éagsúla. Is féidir an tacar soithí a leathnú go modúlach.

The Recognition

About the Duais Umha A' Design Award

Tha Gere Seilf Soithichean air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Gere Seilf Soithichean na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Gere Seilf Soithichean a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc.
The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.
Dimensions & Packaging: Gere-plates: 240mm x 240mm x 20mm
Gere-shelf-prototype: 1200mm x 200mm x 1300mm
(the size of the shelf varies, because it can be personalised)
Tags: ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
Production Technology: To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
Design Challenge: The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
Research: During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used.
This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.
Inspiration: Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space.
The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.
Project Duration: The project started in early summer 2020 in Aachen and finished in September 2020.
Operation Flow: Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
Team Members: Designer Florian Beser
Image Credits: Images: Photographer Janosch Bartsch, Gere, 2020