Re Form Prìomh Ghnìomh: Seata Seudaireachd by Chow Tai Fook Jewellery Creative Centre

Re Form Prìomh Ghnìomh: Seata Seudaireachd by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Seudraidh Competition Category.

UmhaSeudraidh· 2023

Re Form Prìomh Ghnìomh: Seata Seudaireachd

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Duais Umha A' Design Award Winner in Seudraidh Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Prìomh Ghnìomh: Seata Seudaireachd

Teacsa an Leabhair: Is e Re:Form seata seudaireachd air a dhèanamh de thrì grìogagan-slaide agus slabhraidh. Mar as trice, is pàirtean falaichte a th' ann an grìogagan-slaide, air an cleachdadh gus fad seud-mhuineil agus bannan-làimhe a ghleusadh. Tha Re:Form a' tionndadh a' ghrìogag-slaide gu bhith na phrìomh eileamaid san dealbhadh. Faodar gach grìogag a chur àite sam bith air fad na slabhraidh, agus mar sin faodaidh an neach a chaitheas i seud-muineal, bann-làimhe no rèiteachaidhean eile a chruthachadh. Le slabhraidh 36 òirleach, tha còrr is 120 measgachadh comasach, fhad 's a bheir slabhraidh 18 òirleach co-dhiù 90. Tha an seata a' tabhann cuireadh don neach-caitheimh a bhith na cho-chruthaiche, agus a' toirt taic do stoidhle shìmplidh, mhaireannach.

The Recognition

About the Duais Umha A' Design Award

Tha Re Form Prìomh Ghnìomh: Seata Seudaireachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Re Form Prìomh Ghnìomh: Seata Seudaireachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Re Form Prìomh Ghnìomh: Seata Seudaireachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release