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Mass Series Sumi Limited Cruinneachadh Àirneis by Canuch Inc.

Mass Series Sumi Limited Cruinneachadh Àirneis by Canuch Inc. is a highly esteemed winner of the very prestigious 2023 Duais Òir A' Design Award in Dealbhadh Àirneis Competition Category.


ÒrÀirneis· 2023

Mass Series Sumi Limited Cruinneachadh Àirneis

by Canuch Inc.

Client: Fil Studios

Duais Òir A' Design Award Winner in Àirneis Category

Colors

The Design

About Mass Series Sumi Limited Cruinneachadh Àirneis

'S e cruinneachadh àirneis a th' ann am Mass Series Sumi Limited anns a bheil sèithear-ithe, sèithear-suidhe, bòrd-cofaidh, dà stòl agus crochadair-chòtaichean. Tha gach pìos a' cur còmhla frèam stàilinn le seudar air a locradh gu fialaidh, air a thoirt bho sheann chraobhan. Tha an seudar air a ghualadh le dòigh thraidiseanta a tha a' leasachadh seasmhachd agus a' toirt am follais gràinean soilleir, a' cruthachadh uachdar dubh gleansach le inneach tearc. Tha an crìochnachadh dorcha a' toirt iomradh air Noyaki, losgadh nan raointean-feòir ann an sgìre Aso, far a bheil daoine agus nàdar a' fuireach còmhla. Tha an t-sreath cuingealaichte ri 25 aonad gach bliadhna.

The Recognition

About the Duais Òir A' Design Award

Tha Mass Series Sumi Limited Cruinneachadh Àirneis air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Mass Series Sumi Limited Cruinneachadh Àirneis na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Mass Series Sumi Limited Cruinneachadh Àirneis a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The series uses steel frame and generously planed-down cedar. What makes this series so special and profound is that the best part of old cedar trees is used and prepared by skilled woodcraft men. Clean-cut design with smoothly planed cedar and elegantly prepared steel frame urges you to touch and feel it.
Dimensions & Packaging
Dining chair W590mm x D670mm x SH420mm x AH610mm
Lounge chair W605mm x D680mm x SH365mm x AH510mm
900 Coffee table W900mm x D900mm x H450mm
Handle stool W380mm x H450mm
4Leg stool W380mm x D380mm x H450mm
Coat Hanger W450mm x D450mm x H1600mm
Tags
Furniture, Kumamoto, FIL, FIL STUDIOS, MASS Series
Production Technology
Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Design Challenge
Charred inky black represents the culture
Cedar is charred to gain glossiness and organic feature with defined grains. Charred colour reminds us of noyaki. It represents Aso history and beauty of harmonic lifestyle with nature.

Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Research
Brand is based in Minami-Oguni, Kumamoto prefecture. Minami-Oguni is a town located to the north of Aso caldera which has an active volcano to this day. Aso caldera is internationally famous and about 50,000 people call it home. Rather than just making products, Brand came about with an ambition to protect and preserve the landscape and natural resources that communities cherished and harness it for future generations.
Inspiration
Sumi limited is designed to express the unique Aso experience, where people and nature coexist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki.
Project Duration
The project started in April 2019 in Kumamoto and finished in July 2020 in Tokyo Japan, and was exhibited in Designart Tokyo in 2020.
Operation Flow
Sumi limited is designed to express the unique Aso experience, where people and nature co-exist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki. This series is limited to 25 units sold annually. The number is based on the 25 Oguni cedar saplings which were granted in the Edo period to grow forests.
Patents
Copyrights belong to FIL, 2022.
Team Members
Strategic Planner:Genki Imamura
Project Manager:Kentaro Kanayama
Art director:Ryosuke Tomita
Public Relation:Masahiro Ryohara
Interior & Furniture design:Yosuke Kinoshita
Interior & Furniture design:Yusuke Noguchi
Digital Creative Director:Hiroki Noma
Creative Developer:Misato Daikuhara
Creative Developer:Kenta Toshikura
Photographer:Haruki Anami
Photographer:Kenichi Aikawa
Image Credits
Main Image #1 Photographer:Kenichi Aikawa
Optional Image #1 Photographer:Kenichi Aikawa
Optional Image #2 Photographer:Kenichi Aikawa
Optional Image #3 Photographer:Kenichi Aikawa
Movie : Haruki Anami
Optional Image #4 Photographer:Kenichi Aikawa

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