Spot On An Stàladh Solais Eadar-Ghnìomhach by Responsive Spaces and Michael Holzer is a highly esteemed winner of the very prestigious 2023 Duais Òir A' Design Award in Dealbhadh Stàlaidh Competition Category.
ÒrStàladh· 2023
Spot On An Stàladh Solais Eadar-Ghnìomhach
by Responsive Spaces and Michael Holzer
Client: Creative Region / City of Linz
Duais Òir A' Design Award Winner in Stàladh Category
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The Design
About Spot On An Stàladh Solais Eadar-Ghnìomhach
Tha uinneagan bùtha falamh dòrainneach. Gu sònraichte air sgàth an Covid-19 thàinig uinneagan bhùthan falamh pandemic gu bhith na chùis eadhon nas èiginn airson baile-mòr Linz. Ach gu sònraichte, ann an àiteachan fìor mhath air feadh a’ bhaile, tha na h-àiteachan sin cuideachd nan raointean taisbeanaidh nach eilear a’ cleachdadh a dh’ fhaodar a chur gu feum san eadar-ama. Mar sin tha an stàladh uinneag bùtha sònraichte seo agus bun-bheachd "Spot On" air a chùlaibh chaidh an leasachadh. Bidh ionadan solais eadar-ghnìomhach a’ tionndadh uinneagan falamh gu pìosan ealain tarraingeach agus iongantach, agus aig an aon àm a’ tabhann ìre sealach luachmhor do ghnìomhachasan ionadail. sinn. Gràdh. Linz.
The Recognition
About the Duais Òir A' Design Award
Tha Spot On An Stàladh Solais Eadar-Ghnìomhach air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Spot On An Stàladh Solais Eadar-Ghnìomhach na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Spot On An Stàladh Solais Eadar-Ghnìomhach a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- Dimensions & Packaging
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- Tags
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- Production Technology
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - Design Challenge
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- Research
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- Inspiration
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - Project Duration
- Since August 2021 in Linz
- Operation Flow
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- Team Members
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - Image Credits
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
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