Super Ego Th’ Ann An Ealain Dhidseatach by Kutuko Studio

Super Ego Th’ Ann An Ealain Dhidseatach by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Grafaigean Coimpiutair, Modaileadh 3D, Binneas agus Reandaradh Competition Category.

AirgeadGrafaigean Coimpiutair· 2023

Super Ego Th’ Ann An Ealain Dhidseatach

by Kutuko Studio

Client: Kutuko Studio SL

Duais Airgid A' Design Award Winner in Grafaigean Coimpiutair Category

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Colors

The Design

About Super Ego Th’ Ann An Ealain Dhidseatach

Super Ego, pròiseact ealain a bhios a’ toirt aoir air cultar luchd-cleachdaidh agus buaidh nam meadhanan sòisealta air daoine. Tha am pròiseact ag amas air a bhith a’ càineadh biadhadh fuadain dhaoine tro dhaoine a tha dèidheil air agus a’ leantainn air àrd-ùrlaran meadhanan sòisealta leithid Instagram. Bha e airson riochdachadh metaphorical a chruthachadh de shàr ghaisgich ùra a’ chomainn, aig a bheil am beatha a’ tionndadh timcheall a bhith a’ faighinn barrachd dhaoine a’ còrdadh riutha agus luchd-leantainn. Bidh am pròiseact ag amas air Instagram, far a bheil a h-uile dealbh a thèid a phostadh air-loidhne air a thaisbeanadh mar thaisbeanadh gus aire luchd-cleachdaidh a ghlacadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Super Ego Th’ Ann An Ealain Dhidseatach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Super Ego Th’ Ann An Ealain Dhidseatach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Super Ego Th’ Ann An Ealain Dhidseatach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain