Onogreen Príomh-Fheidhm: Bruis Toileit by Alfredo Laria

Onogreen Príomh-Fheidhm: Bruis Toileit by Alfredo Laria is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Àirneis Seòmar-ionnlaid agus Uidheam Slàinteachais Competition Category.

IarannUidheam Slàinteachais· 2023

Onogreen Príomh-Fheidhm: Bruis Toileit

by Alfredo Laria

Client: Onogreen

Duais Iarainn A' Design Award Winner in Uidheam Slàinteachais Category

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The Design

About Onogreen Príomh-Fheidhm: Bruis Toileit

Téacs an Leabhair: Is bruis toileit í Onogreen a dearadh le fanacht i bhfolach laistigh den chóras sruthlaithe. Ligeann hanla teileascópach don bhruis a bheith stóráilte as radharc, rud a shábhálann spás agus a choinníonn an bhruis amach ó pháistí agus ó pheataí. Cosnaíonn sciath an lámh agus feidhmíonn sí mar chlúdach nuair a bhíonn an bhruis i bhfolach. Tá níos lú clocha fionnaidh ann agus iad scaipthe níos leithne ná mar is gnách, ionas nach mbíonn uisce gafa agus go seachnaítear silt. Is féidir na clocha fionnaidh a athsholáthar gan an bhruis iomlán a athrú. Úsáidtear ábhair inathchúrsáilte, le struchtúr snáithín carbóin agus clocha fionnaidh TPR.

The Recognition

About the Duais Iarainn A' Design Award

Tha Onogreen Príomh-Fheidhm: Bruis Toileit air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Onogreen Príomh-Fheidhm: Bruis Toileit na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Onogreen Príomh-Fheidhm: Bruis Toileit airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Its discreet design with telescopic handle allows the Onogreen brush to go completely unnoticed by keeping it into the flush system. Unique in the market, this innovation creates cleaner, safer bathrooms by eliminating germs, bad smells and by keeping the brush out of the reach of children and pets. In addition, its integrated design keeps the brush out of sight and frees up space, making the bathroom seem bigger and more spacious.
Dimensions & Packaging: 300/390 mm high / 80mm diameter
Tags: Bathroom hygiene, toilet brush, sustainable, Onogreen, Invisible
Production Technology: The Onogreen brush is manufactured in high quality recyclable materials with ABS chromed, golden and white gloss finishes. It has a carbon fibre structure with TPR bristles. It has fewer, more separated bristles than traditional brushes, thus preventing water becoming trapped, and so avoids dripping: it only needs a gentle shake before use to achieve this.
Design Challenge: The main challenge was to design an environmentally friendly toilet brush that would stay completely out of sight, but could be compatible with most toilets, solve germ-proliferation and bad-odour issues, not drip, and would make people want to talk about it. The humble toilet brush is often considered an embarrassing topic. I wanted to design an original toilet brush that people would have no qualms about recommending to others, if not with pride, at least without blushing.
Research: A market survey was carried out. The findings confirmed our target audience and revealed suspected misgivings about the decision to purchase an integrated toilet brush, including possible issues such as dripping, return of organic matter back to the tank or installation. We focused on designing a toilet brush according to this feedback from a sustainable point of view, and on presenting an original product that people can talk about without feeling it is an uncomfortable topic.
Inspiration: The health risks of toilet brushes became clear during Covid. Bad bathroom smells were produced by germs proliferating on brush and holder. It was also apparent that most people tried to keep their toilet brushes hidden from sight. The Onogreen brush prevents the spread of germs and virus and avoids unwanted contagion in homes, hospitals, nursing homes, public toilets, restaurants and offices. By staying out of sight, the brush also inspires greater confidence in bathroom hygiene.
Project Duration: This project started in January 2020 during the COVID pandemic in Cangas de Onis, Asturias, Spain. It took 18 months and it will be on the market from December 2022
Operation Flow: The Onogreen brush allows the WC to be cleaned easily and without mess. Its shield protects your hand and acts as a lid when concealed in the flush system. Strong and robust, it withstands energetic action when needed. Compatible with disinfecting toilet tablets, it keeps them in the cistern until fully dissolved, thus avoiding blocking the flush mechanism. After the wear and tear of use, the bristles can be replaced, without having to replace the whole brush.
Patents: Patent pending
Image Credits: Image#1: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Image#2: Photographer:Worldproof Iberia,Illustrator: Alfredo Laria, Onogreen, 2022
Image#3: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Image#4:Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
image#5: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022

Video credits: Creator Alfredo Laria
All the pictures Copyright: Onogreen / Worldproof Iberia,s.l.