Shazhou Youhuang Pàirc Chultarail by Senem Cennetoglu

Shazhou Youhuang Pàirc Chultarail by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Duais Òir A' Design Award in Dealbhadh Phròiseactan Togail agus Bun-seilbh Competition Category.

ÒrBun-seilbh· 2023

Shazhou Youhuang Pàirc Chultarail

by Senem Cennetoglu

Client: Senem Cennetoglu

Duais Òir A' Design Award Winner in Bun-seilbh Category

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Colors

The Design

About Shazhou Youhuang Pàirc Chultarail

Tha Shazhou Youhuang suidhichte ann an Zhangjiagang, ri taobh abhainn Yangtze, ri taobh an fhactaraidh a th’ ann mar-thà. Tha an cruth ùr a’ toirt a-steach goireasan a tha a’ frithealadh an toraidh fhad ‘s a tha iad nan comharra-tìre ailtireil. Ceann-uidhe turasachd gnìomhachais, àrainneachd chur-seachadach, stèidhichte air measgachadh de eileamaidean ailtireachd Jiangnan agus tarraingean ailtireil Sìneach an latha an-diugh. Sràid malairteach eadar-mheasgte, le gnìomhan cultarail an latha an-diugh, goireasan gnìomhachais ùr-ghnàthach, ga fhàgail mar phrìomh àite a’ bhaile gu h-eaconamach, gu sòisealta agus gu ailtireachd.

The Recognition

About the Duais Òir A' Design Award

Tha Shazhou Youhuang Pàirc Chultarail air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Shazhou Youhuang Pàirc Chultarail na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Shazhou Youhuang Pàirc Chultarail a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging: Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags: Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge: The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration: The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration: Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents: Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits: All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex