Gatorade x Go Rigo Sreath Éadaigh, Fearais Spóirt by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Sòisealta Competition Category.
UmhaSòisealta· 2023
Gatorade x Go Rigo Sreath Éadaigh, Fearais Spóirt
by PepsiCo Design and Innovation
Duais Umha A' Design Award Winner in Sòisealta Category
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- Verified Award Winner
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The Design
About Gatorade x Go Rigo Sreath Éadaigh, Fearais Spóirt
Is éard atá i Gatorade x Go Rigo ná bailiúchán teoranta d'éadaí agus d'fhearais spóirt a cruthaíodh do rothaithe. Forbraíodh an bailiúchán trí chomhoibriú idir Gatorade agus Go Rigo Go, agus chuidigh fáltais na ndíolachán le Scoil Rothaíochta Los Yarumos i limistéar thuaisceartach Roinn Antioquia sa Cholóim. Tá inspioráid ag na dearaí ó thírdhreacha na Colóime. Tá móitífeanna sléibhe agus gleanna le feiceáil ar fud na n-éadaí agus na bhfearas. Léiríonn na móitífeanna sin an dua agus an dúthracht a chuireann rothaithe isteach ar gach ciliméadar a rothaítear.
The Recognition
About the Duais Umha A' Design Award
Tha Gatorade x Go Rigo Sreath Éadaigh, Fearais Spóirt air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Gatorade x Go Rigo Sreath Éadaigh, Fearais Spóirt na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Gatorade x Go Rigo Sreath Éadaigh, Fearais Spóirt a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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