Sonder Moments Ealain 3D Súl Lom by Flint Walk

Sonder Moments Ealain 3D Súl Lom by Flint Walk is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Grafaigean Coimpiutair, Modaileadh 3D, Binneas agus Reandaradh Competition Category.

IarannGrafaigean Coimpiutair· 2023

Sonder Moments Ealain 3D Súl Lom

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Duais Iarainn A' Design Award Winner in Grafaigean Coimpiutair Category

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The Design

About Sonder Moments Ealain 3D Súl Lom

Is saothar ealaíne poiblí 3D súl lom é Sonder Moments a thaispeántar ar chlár fógraíochta digiteach i lárcheantar Chengdu, an tSín. Léiríonn an saothar ealaíne figiúr ollmhór a cruthaíodh le grafaic ríomhaireachta agus le teicneolaíocht 3D súl lom. Cuirtear gnéithe bláthanna, mairbhle agus gloine le chéile in éineacht le maisíochtaí cáithníní ar chnapáin dhreigíte. Cuirtear an saothar i láthair ar scáileán LED le taifeach 8K agus le dromchla 888 méadar cearnach. Cruthaíonn an scála mór tionchar amhairc láidir. Léiríonn an figiúr ollmhór féinfheasacht agus neart an duine aonair.

The Recognition

About the Duais Iarainn A' Design Award

Tha Sonder Moments Ealain 3D Súl Lom air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Sonder Moments Ealain 3D Súl Lom na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Sonder Moments Ealain 3D Súl Lom airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.