Ecommuni Brochure Príomhfheidhm: Dearadh Seirbhíse Eispéiris Taispeántais by Xi Zhu

Ecommuni Brochure Príomhfheidhm: Dearadh Seirbhíse Eispéiris Taispeántais by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Meta, Ro-innleachdail agus Seirbheise Competition Category.

IarannSeirbheis· 2023

Ecommuni Brochure Príomhfheidhm: Dearadh Seirbhíse Eispéiris Taispeántais

by Xi Zhu

Duais Iarainn A' Design Award Winner in Seirbheis Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Príomhfheidhm: Dearadh Seirbhíse Eispéiris Taispeántais

Is dearadh seirbhíse é Bróisiúr Ecommuni a ligeann do chuairteoirí taispeántais bróisiúir phearsantaithe a chruthú. Roghnaíonn cuairteoirí eisiobháin le linn an taispeántais trí ghreamáin NFC atá suite in aice na dtáirgí a bhrú. Bailítear na hearraí roghnaithe i mbróisiúr digiteach ar féidir é a chur in eagar in aip, lena n-áirítear athruithe leagain amach, lipéid agus deilbhíní beaga. Gintear an clúdach ón mbealach féachana. Ní chlóbhuailtear an bróisiúr ar pháipéar ach amháin nuair a fhágann an cuairteoir. Laghdaítear dramhaíl pháipéir agus tacaíonn na sonraí bailithe le tionscal na dtaispeántas.

The Recognition

About the Duais Iarainn A' Design Award

Tha Ecommuni Brochure Príomhfheidhm: Dearadh Seirbhíse Eispéiris Taispeántais air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Ecommuni Brochure Príomhfheidhm: Dearadh Seirbhíse Eispéiris Taispeántais na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Ecommuni Brochure Príomhfheidhm: Dearadh Seirbhíse Eispéiris Taispeántais airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang