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Trendi Aplacaid Ghluasadach by Artur Konariev

Trendi Aplacaid Ghluasadach by Artur Konariev is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe Competition Category.


UmhaFòn-làimhe· 2024

Trendi Aplacaid Ghluasadach

by Artur Konariev

Client: Trendi

Duais Umha A' Design Award Winner in Fòn-làimhe Category

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Verified Award Winner

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Colors

The Design

About Trendi Aplacaid Ghluasadach

Tha Trendi a' cur prìomhachas air eòlas intuigeach agus furasta a chleachdadh a lìbhrigeadh do luchd-ceannaich agus luchd-gnìomhachais. Tha an coltas glan, ùr-nodha agus an seòladh furasta a' soilleireachadh fiosrachadh riatanach leithid uairean fosglaidh, rangachaidhean, agus lèirmheasan. Is e aon de na prìomh neartan aca an comas aca coinneachadh ri feumalachdan eadar-dhealaichte bhuidhnean luchd-cleachdaidh diofraichte. Faodaidh luchd-ceannaich gnothachasan ùra a lorg agus a rannsachadh gu furasta, lèirmheasan a sgrùdadh, agus co-dhùnadh càite an cosg iad an airgead. Aig an aon àm, faodaidh sealbhadairean gnothachais am bathar agus na seirbheisean aca a thaisbeanadh gus teachdaichean comasach a thàladh.

The Recognition

About the Duais Umha A' Design Award

Tha Trendi Aplacaid Ghluasadach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Trendi Aplacaid Ghluasadach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Trendi Aplacaid Ghluasadach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design focuses on providing an intuitive and user-friendly experience for consumers and business owners. The design is clean, modern, and easy to navigate, showcasing relevant information such as business hours, ratings, and reviews. The key strength is its ability to balance the needs of different user groups. The design makes it easy for consumers to find and discover new businesses, read reviews, and decide where to spend their money. For business owners to showcase their products.
Dimensions & Packaging
The mobile app is created for both IOS and Android platforms and is optimized for portrait mode. It features a responsive UX/UI design for mobile devices and follows a comprehensive approach to corporate identity design. The latest geolocation technologies, Bluetooth, mobile data, and Wi-Fi, were utilized in the application to locate the nearest food establishments. Artificial intelligence employs algorithms to search for relevant businesses based on the user's preferences.
Tags
Online Review Platform, Local Business Directory, User-Generated Content, Restaurant Ratings, Business Reviews, Social Networking, Customer Feedback, Business Listings, Mobile Application, Community-driven platform
Production Technology
During the initial stages of the design process, the team utilized various ideation techniques, such as brainstorming sessions, mind mapping exercises, and interviews, to explore multiple creative ideas and identify key insights and user needs that informed the design direction. In the subsequent implementation phase, the team utilized Figma to create and refine digital prototypes, enabling them to iterate on design concepts and collaborate seamlessly with team members and stakeholders.
Design Challenge
The hardest part of the Trendi design activity was overcoming the challenge of balancing the needs of different user groups, such as business owners and consumers, while ensuring a seamless and enjoyable user experience for everyone. One obstacle encountered during the project's development was reconciling conflicting feedback from stakeholders and user groups. This required a lot of creative problem-solving and collaboration to find solutions that satisfied everyone's needs.
Research
The design research aimed at understanding user needs, preferences, and behavior toward the online review platform. The objectives were to identify the key factors influencing user engagement and loyalty towards Trendi and uncover potential pain points and areas for improvement. The insights and impacts of the research informed the design of several new features and enhancements to the platform, such as improved search algorithms, personalized recommendations, and a more streamlined UI.
Inspiration
The inspiration for Trendi's design came from a desire to create an easy-to-use, intuitive, and visually appealing platform. The design team focused on creating a clean and modern interface that made it easy to find and discover businesses, read reviews, and leave feedback. They also incorporated social elements such as user profiles, check-ins, and photo sharing to enhance community and encourage user engagement.
Project Duration
Ukraine, Kyiv, the project began in March 2022 and continues.
Operation Flow
Trendi is a platform that helps people find and review local businesses. The app is designed to be user-friendly and easy to navigate, allowing users to search for food establishments based on location, category, and other factors. Users can read reviews, view photos, leave feedback, and stream. The interaction on Trendi happens through a combination of user-generated content and technology. Users can create profiles, check-in at businesses, and leave reviews to help others make decisions.
Team Members
Lead product designer: Artur Konariev
Image Credits
https://iconscout.com/licenses#simple_license
http://unsplash.com/license

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