Not Always Fun Sanas Clò-Bhuailte le Squared

Tha Not Always Fun Sanas Clò-Bhuailte le Squared na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Sòisealta.

AirgeadSòisealta· 2023

Not Always Fun Sanas Clò-Bhuailte

le Squared

Neach-ceannach: Squared

Buannaiche Duais Airgid A' Design Award ann an Roinn Sòisealta

1,259,695

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #150806

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Not Always Fun Sanas Clò-Bhuailte

Tha an iomairt sanasachd ag amas air mothachadh a thogail mu syndrome Harlequin. Is e seo syndrome a tha a’ toirt buaidh air an t-siostam nearbhach fèin-riaghlaidh agus tha e co-cheangailte ri dìth fallas agus sruthadh craiceann air aon taobh den aghaidh. Leasaich a’ bhuidheann prìomh dhealbhan lèirsinneach a tha stèidhichte air na diofar riochdachaidhean de harlequin a tha ag amas air solas a thilgeil air an eadar-dhealachadh eadar riochdachadh èibhinn a’ charactar agus fìrinn a bhith beò le syndrome Harlequin, a’ daingneachadh an fheum air barrachd tuigse agus mothachadh air. an staid.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Not Always Fun Sanas Clò-Bhuailte air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Not Always Fun Sanas Clò-Bhuailte na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Not Always Fun Sanas Clò-Bhuailte na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Tomhasan & Pacadh: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tagaichean: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Teicneòlas Cinneasachaidh: Meticulously crafted illustration is all it is used to achieve the final result.
Dùbhlan Dealbhaidh: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Rannsachadh: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Brosnachadh: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Faid a' Phròiseict: The project was developed during the first trimester of 2023.
Sruth Obrachaidh: This is not relevant to the category presented.
Buill na Sgioba: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Creideasan Dhealbhan: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared